In the beginning, the idea was never to create a brand, it was born slowly and organically through my exhibitions. The idea of working with scent came about through a series of exhibitions with the working title “The Ultimate Being” and I always envisioned only making one fragrance titled SMART (Smell Art), but after that show, I was hooked on this process and started working on scented installations full time. The brand came about when I was invited to host the opening show of a design gallery in downtown Reykjavík and I decided to do an art installation in the form of a “fake Andrea Maack perfume shop,” handmade 1000 bottles and opened “the shop” for 6 weeks. Wallpaper Magazine did a write-up on the show and after that I was contacted from all over the world from retailers that wanted to stock the brand that only existed through this one exhibition, and the rest is history.

- Andrea Maack